I’m Jeffrey Persek. I have spent my career taking on products that are complicated behind the scenes and making them work better for the people using them and the business paying for them.
I have worked on Xbox Rewards monetization, Boeing aircraft sales tools, banking websites, and streaming discovery. They are very different products. The common thread is understanding where things get stuck and doing something measurable about it.
I like getting into the details, asking questions that may seem obvious, and making the tradeoffs that move a product forward. I care about what happens after we ship, not just what we put on the roadmap.
I've owned roadmaps, partnered across engineering and business teams, and managed multidisciplinary teams. I can get into the details without losing sight of the commercial outcome.
A few examples of the problems I’ve worked on and the results we delivered.
Owned Xbox Rewards monetization strategy across Store, console, PC, and web. Used experimentation to improve the experience and connect loyalty with commerce.
Led product direction for Boeing sales and aircraft-readiness tools, including a zero-to-one transformation of the deal and offer workflow.
At Sony Pictures, led content management and recommendation work for Crackle, with a focus on cross-platform discovery and international scale.
Translate business priorities, customer needs, and constraints into a direction teams can actually execute.
Use measurable tests, funnel insights, and customer behavior to prioritize growth without sacrificing the experience.
Navigate integrations, legacy workflows, data quality, and organizational complexity to improve how businesses operate.
Align engineering, design, data, finance, legal, and business stakeholders around decisions and outcomes.
I’m interested in product challenges where improving the customer experience also makes a real difference to the business.